In a world racing toward industrialisation, one Indian startup decided to take a step back to go forward. Two Brothers Organic Farms (TBOF), founded by Satyajit and Ajinkya Hange, has become a shining example of what purpose-driven entrepreneurship can achieve.
What started as a small farming initiative in Bhodani village, Maharashtra, has now become one of the most inspiring startup success stories in India, especially after raising ₹110 crore in Series A funding from sustainability-focused investors in 2025.
Their journey is not just about numbers or valuation; it’s about values, soil, sustainability, and the spirit of Indian entrepreneurship.
If you’re looking for the best blogs to read daily for motivation, this story deserves your bookmark.
The Roots: From a Village Farm to a Global Brand
The story of Two Brothers Organic Farms begins with simplicity. The Hange brothers, once professionals in the corporate world, left behind their high-paying jobs to return to their ancestral farmland in rural Maharashtra.
Their mission was clear:
“To grow food that’s pure, chemical-free, and rooted in traditional Indian wisdom.”
They noticed how industrial agriculture was harming the environment and disconnecting people from the origins of their food. Determined to change this, they adopted organic, regenerative farming practices, building what would soon become one of Entrepreneurs India’s most celebrated ventures.
By focusing on authenticity and education, they didn’t just create a product; they built a community of conscious consumers who cared about the source of their food.
The Vision: Rebuilding Trust in Indian Food
The brothers understood early on that the modern food system was broken. Consumers were losing faith in mass-produced goods filled with preservatives and chemicals.
Their goal was to restore the lost trust between farmers and consumers. Through farm tours, transparency videos, and farmer training sessions, they demonstrated that organic farming is not only sustainable but also profitable.
This approach positioned TBOF as one of the most successful entrepreneur stories in India, where profit and purpose coexist harmoniously.
Today, their A2 cultured ghee, cold-pressed oils, jaggery, and 100+ natural products are sold across India and exported globally – a true symbol of Indian authenticity meeting global standards.
The Funding Milestone: ₹110 Crore to Fuel the Mission
In early 2025, Two Brothers Organic Farms made national headlines after raising ₹110 crore in Series A funding.
Impact investors, including sustainability-focused venture funds and ethical consumption groups, led the funding. The investment aims to:
- Scale up D2C operations and digital commerce platforms
- Expand their farmer network to 10,000+ organic producers
- Invest in cold storage and supply chain logistics
- Strengthen their global exports in North America, the UAE, and Southeast Asia
Co-founder Satyajit Hange shared in an interview:
“This investment is not just capital; it’s confidence in the idea that Indian agriculture can lead the world in sustainability.”
This achievement solidified TBOF’s place among startup success stories in India that blend tradition, innovation, and social impact.
The Product Ecosystem: From Soil to Spoon
TBOF’s product range reflects India’s rich agricultural diversity. Each item is created with a commitment to purity and transparency.
Their flagship product, A2 cultured ghee, is crafted using milk from native Indian cow breeds. The ghee is hand-churned and fermented naturally, preserving essential nutrients.
Other key offerings include:
- Cold-pressed oils made from sesame, groundnut, and coconut
- Stone-ground flours that retain essential minerals
- Jaggery and sugarcane-based products without additives
- Superfoods like moringa, turmeric, and amla powders
Every batch comes directly from certified organic farms and undergoes rigorous quality checks.
This hands-on, transparent approach has made Two Brothers Organic Farms a trusted brand not only in India but also among successful entrepreneurs and their stories in the world, who see TBOF as a model for ethical scaling.
Sustainability at the Heart of Growth
While many startups chase valuation, TBOF has always chased value.
Their commitment to sustainability includes:
- Zero chemical farming practices
- Soil regeneration programs
- Water conservation initiatives
- Solar-powered production units
- Fair wages and women farmer empowerment
Each practice contributes to a regenerative ecosystem, a business model that replenishes rather than exploits.
This holistic vision places TBOF alongside successful entrepreneurs and their stories in the world who focus on impact, not just income.
Technology Meets Tradition
Though TBOF stays rooted in age-old farming wisdom, it has successfully leveraged technology for transparency and scale.
They use blockchain-based traceability systems to let customers see where their food comes from. Their online store integrates AI to personalise product recommendations and educate users on healthy lifestyles.
By merging technology with tradition, they’ve created a future-ready model for entrepreneurs in India who want to combine digital tools with ethical practices.
From Local Farms to Global Shelves
What makes the Two Brothers Organic Farms story truly remarkable is its global resonance.
Their products are now available across continents, shipped to the U.S., U.K., UAE, and Singapore. The brothers have also established international partnerships with wellness brands and conscious stores.
This global recognition has turned their venture into one of the most-read entrepreneur stories in sustainability circles.
Their journey proves that authentic Indian startups can make global waves when rooted in strong values.
Entrepreneurial Lessons from TBOF
For aspiring founders reading the best blogs to read daily for motivation, here are five key takeaways from TBOF’s journey:
- Start with purpose, not profit – profit follows authenticity.
- Educate your audience – Awareness builds trust faster than ads.
- Build community before scaling – loyal customers are brand ambassadors.
- Leverage your roots – India’s traditional knowledge is global gold.
- Adapt technology ethically – Digital tools can scale good ideas responsibly.
Each lesson comes from real, lived experiences, proof that successful entrepreneur stories in India are built on resilience, not shortcuts.
Voices from the Community
Thousands of Indian consumers have shared testimonials about how Two Brothers Organic Farms products changed their health and lifestyle.
Nutritionists recommend their products for purity, while chefs praise their authentic Indian flavours.
On social media, followers engage with educational content, recipes, and behind-the-scenes stories — turning TBOF’s channels into some of the best blogs to read daily for health and sustainability enthusiasts.
Empowering Farmers, Empowering India
Perhaps the most powerful aspect of TBOF’s journey is its impact on rural livelihoods.
By training and employing thousands of farmers under their cooperative model, they’ve revived organic farming as a profitable occupation.
Their “Farmer First” initiative ensures that every farmer earns fairly and sustainably. The Hange brothers also organise on-ground workshops and collaborate with NGOs to promote regenerative farming education.
This people-centric approach defines why their story tops lists of startup success stories in India, where success is measured not just in revenue, but in lives touched.
TBOF as a Case Study in Modern Entrepreneurship
Several business schools and media houses now feature Two Brothers Organic Farms as a case study in sustainable entrepreneurship.
Their model demonstrates how Entrepreneurs India can lead the next global sustainability wave.
They’ve also been featured in Forbes, YourStory, and The Economic Times and recognised as visionaries transforming rural India into a centre of green innovation.
Conclusion: The Future of Indian Organic Entrepreneurship
Two Brothers Organic Farms is more than just a brand; it’s a movement redefining how India eats, farms, and lives.
From humble beginnings in Maharashtra to raising ₹110 crore in funding, the Hange brothers’ journey is a blueprint for future entrepreneurs in India who wish to blend tradition with innovation.
Their story proves that real success lies in purpose, people, and persistence.
For readers exploring successful entrepreneur stories in India or the best blogs to read daily, this tale stands tall not just as inspiration but as a call to action for building a sustainable, ethical, and prosperous India.
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