The Ministry of Electronics and Information Technology (MeitY) has proposed key amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, aiming to address the rising threat of deepfakes and AI-driven misinformation in India.
This move comes amid growing global concern over the misuse of artificial intelligence, especially in generating manipulated videos, fake voices, and misleading digital content that can harm individuals, society, and national security.
Focus on AI Accountability and Platform Responsibility
According to officials, the proposed amendments will require social media platforms and AI developers to take stronger steps to detect, prevent, and remove AI-generated deepfake content. Platforms may be obligated to implement proactive moderation tools, transparency in AI model use, and clear labelling of synthetic media.
“We want to ensure that AI innovation continues, but within a framework that protects citizens from harm. Deepfakes pose a real challenge to trust and online safety,” a MeitY spokesperson stated.
The ministry has already started consultations with AI experts, legal advisors, and major tech companies, including Google, Meta, and OpenAI, to finalise the scope of these amendments.
Why the Amendment Matters
- Rising Deepfake Threats: India has witnessed a surge in AI-generated fake videos of public figures and celebrities.
- Need for Regulation: The current IT Rules, 2021, don’t fully address AI-generated synthetic content.
- Balancing Innovation and Safety: MeitY’s approach focuses on encouraging responsible AI development without stifling innovation.
- User Protection: Citizens will have greater power to report AI misuse and demand faster takedowns.
A Step Toward Responsible AI Governance
Experts believe that India’s proactive move could set an example for other developing nations seeking to balance technological progress and digital ethics. By strengthening compliance requirements and promoting transparency in AI usage, MeitY aims to make India’s digital ecosystem safer and more trustworthy. The proposed amendments are expected to undergo public consultation before being finalised later this year.
