In India’s ever-evolving fashion and apparel industry, a quiet revolution is underway, led by two visionary women entrepreneurs: Sneha Raisoni and Vaidehi Shah. Their brand, Plan B, is redefining the way we think about kids ‘ kidswear. Focused on comfort, quality, and thoughtful design, Plan B is rapidly emerging as a household name for comfortable and sustainable innerwear for children.
This is not just another startup story; it’s an inspiring tale of two women turning a simple observation into a growing fashion movement. In a world where flashy designs often take precedence over functionality, Plan B stands out for putting comfort and care first quite literally, from the inside out.
The Beginning of Plan B: From an Idea to an Inspiring Startup Story
Like many great ideas, Plan B was born out of personal experience. Both Sneha Raisoni and Vaidehi Shah were driven by the challenges they saw in the wear segment: uncomfortable fabrics, poor fits, and a lack of attention to what children truly need.
Their journey began with a simple yet powerful question: “Why should kids compromise on comfort?”
As mothers and entrepreneurs, they understood that kids deserve clothing that supports their active lifestyles while ensuring softness, breathability, and durability. This question became the foundation of Plan B, a brand that would soon set new benchmarks in India’s kidswear and innerwear market.
Women Entrepreneurs Redefining Comfort in Kidswear
Every entrepreneurial journey has its own flavor, but what makes this one stand out is the way it reflects the spirit of Her Stories stories of women who dared to innovate, disrupt, and transform.
Sneha Raisoni and Vaidehi Shah didn’t come from traditional fashion manufacturing backgrounds. Instead, they brought a mix of creativity, empathy, and business acumen to the table. Their collaboration became a perfect blend of innovation and insight, with Sneha focusing on design aesthetics and Vaidehi handling operations and brand strategy.
Their shared mission was clear: to create kids’ innerwear that feels like a second skin, made from the finest, most breathable materials, without compromising on style or quality.
Today, Plan B has become a testament to how women entrepreneurs in India are rewriting the rules of fashion entrepreneurship, prioritising purpose, comfort, and sustainability over mass production and superficial trends.
What Makes Plan B Different in India’s Kidswear Market
The Indian kidswear market is booming, expected to cross $30 billion by 2030. Yet, very few brands have truly addressed the comfort-first innerwear segment. That’s where Plan B found its niche.
Here’s what sets the brand apart:
1. Comfort-First Philosophy
Plan B’s core philosophy revolves around comfort without compromise. Every fabric is carefully selected to ensure softness and breathability. The brand uses skin-friendly materials that keep children comfortable through long school days and playtime.
2. Sustainable and Ethical Manufacturing
In a world increasingly conscious of sustainability, Plan B has chosen to be part of the solution. Their production processes focus on eco-friendly fabrics and responsible manufacturing practices, making them a thoughtful choice for eco-conscious parents.
3. Designed for Real Kids
Instead of following adult fashion trends, Plan B designs clothes for real kids messy, playful, active, and curious. The fits are practical, the cuts are simple, and the designs are age-appropriate yet trendy.
4. Aesthetic Appeal
While comfort remains at the heart of Plan B, aesthetics haven’t taken a backseat. The brand blends minimalism with fun colors and soft prints creating a balance that appeals to both parents and children.
5. Accessible and Quality-Driven
Plan B ensures that premium comfort doesn’t have to come at a premium price. Their pricing strategy makes quality innerwear accessible to a broader audience without cutting corners on material or finish.
Plan B’s Vision: Comfort as Confidence
Comfort may seem like a small thing, but for a child, it’s everything. Sneha Raisoni and Vaidehi Shah believe that when kids feel comfortable, they feel confident. That confidence allows them to explore, learn, and grow freely.
This belief drives every product decision at Plan B. The founders see innerwear not just as clothing, but as a foundation for self-expression and comfort.
Plan B’s goal isn’t just to sell innerwear, it’s to build confidence and comfort for the next generation.
Her Stories Spotlight: The Women Behind Plan B
The story of Plan B aligns perfectly with the growing movement of Her Stories, a celebration of women entrepreneurs in India who are shaping industries through creativity and compassion.
Both Sneha Raisoni and Vaidehi Shah have become role models for aspiring women founders. Their success shows that entrepreneurship isn’t only about disruption it’s also about empathy, understanding real needs, and designing meaningful solutions.
From conceptualizing product ideas to managing supply chains, marketing, and building an online presence, they’ve done it all with hands-on dedication.
Their leadership also reflects a larger trend in India’s startup ecosystem — more women entering sectors that were once male-dominated, from fashion and retail to tech and sustainability.
Challenges on the Journey
No startup story is complete without its share of challenges. For Plan B, the biggest hurdle was building awareness in a segment where parents often focus on outerwear rather than innerwear. Educating consumers about the importance of comfort-first innerwear took time.
Additionally, sourcing sustainable fabrics at scale while maintaining affordability was a delicate balance. Yet, through persistence and strong brand positioning, Plan B managed to overcome these challenges and carve a distinct identity in India’s crowded kidswear market.
Plan B’s Growth and Market Expansion
Plan B’s growth journey reflects the power of purpose-driven branding. From its initial collection to its expanding product line, the brand has gradually won the trust of parents across India.
Their focus on D2C (direct-to-consumer) channels and online sales has helped them reach modern, digital-first consumers. Social media storytelling, especially around Her Stories and women entrepreneurship, has further strengthened their emotional connection with the audience.
Today, Plan B isn’t just selling innerwear, it’s building a community of parents who believe in conscious, comfortable choices for their children.
The Role of Women Entrepreneurs in India’s Fashion Startups
The rise of Plan B reflects a much larger movement in India: the rise of women entrepreneurs reshaping the startup landscape.
From tech to textiles, from wellness to edtech, Her Stories are everywhere stories of women who are breaking barriers, building sustainable brands, and making a difference.
Sneha Raisoni and Vaidehi Shah are part of this growing wave. They’ve shown that innovation doesn’t always come from high-tech labs; sometimes, it comes from simply observing life and caring enough to make it better.
Their success is not just personal, it’s symbolic of how women entrepreneurs in India are driving meaningful change, creating jobs, and building brands with authenticity and impact.
The Future of Plan B: Growing with Purpose
Looking ahead, Plan B aims to expand its product categories, explore more sustainable fabrics, and reach a wider audience across India and beyond.
The founders envision a brand that evolves with children offering not just innerwear but a full range of comfort-first essentials for growing kids. They are also exploring retail collaborations and strategic partnerships to make Plan B more accessible across India’s urban and semi-urban centers.
But through all this growth, one thing remains unchanged: their commitment to comfort, quality, and conscious design.
Why Plan B’s Story Matters
In a world driven by trends, Plan B reminds us that real success lies in solving real problems. The brand’s journey is not only about business growth, it’s about empathy, purpose, and the courage to challenge conventions.
By choosing comfort as their core value, Sneha Raisoni and Vaidehi Shah have set a new benchmark for what modern kidswear should be: simple, sustainable, and sensitive to real needs.
Their startup story is an inspiration to every aspiring founder, especially women who dream of building something impactful. It’s a reminder that the best ideas often start with a “Plan B” — when you choose to do things differently, and from the heart.
Conclusion: Her Story, Their Legacy
The story of Plan B by Sneha Raisoni and Vaidehi Shah beautifully encapsulates the spirit of modern Indian entrepreneurship: authentic, purpose-driven, and customer-first.
Through their innovative approach, these two women entrepreneurs in India have not only created a thriving brand but have also inspired countless others to follow their dreams.
As their journey continues, Her Stories will keep adding new chapters of innovation, resilience, and success, reminding us that when women lead with passion, they don’t just build brands; they build movements.
